Partnership Opportunities

The Central Union Mission 125th Anniversary Campaign for Compassion includes opportunities for corporations, small businesses, professional services firms, community organizations, churches and ministries, schools, students and other individuals to partner with us.

Corporate Partnerships

Central Union Mission is working with A Group Design, a D.C.-based marketing firm, which is assisting Mission staff in coordinating corporate marketing and giving programs. The campaign offers several high-visibility partnership opportunities to meet the priorities of your organization.

The campaign is an opportunity to increase sales, improve consumer perceptions of your brand, and showcase corporate social responsibility, all while raising awareness and funds for a worthwhile cause and organization.

As a partner, you will have opportunities to:

• Be recognized throughout the entire campaign
• Be supporting the most popular charitable cause in the U.S.
• Be contributing to the top social issues in the Washington area (hunger, homelessness and needy children)
• Be recognized in all marketing, advertising and promotions
• Be recognized on our newly-redesigned website (www.missiondc.org)
• Be affiliated with viral online and outdoor marketing strategies designed to inspire millions of local consumers
• Be acknowledged in direct mail to our subscriber database of over 90,000 charitable donors, including 60,000 active donors
• Be mentioned in radio and television advertisements, and have opportunities to speak or advertise during our multiple radiothon events
• Be acknowledged during the four major campaign events and other events and activities
• Be included in marketing to more than 12 distinct target audiences
• Reach the most affluent households in Metropolitan Washington
• Have the flexibility to customize your sponsorship to meet your needs and priorities

Cause-based Marketing

The Campaign for Compassion provides multiple opportunities for cause-oriented sponsorships and promotions that can deliver significant benefits to your organization.

As a partner or sponsor, your organization will benefit from being associated with one of the most popular charitable causes and an organization with a substantial support base and long track record of success.

According to a benchmark study* on cause-related marketing,

• 84 percent of adults believe that associating with a cause creates a positive company image.
• 78 percent are more likely to buy a product associated with a cause they care about.
• 66 percent would switch brands and 62 percent would switch retailers to support a cause they care about.
• 54 percent would pay more for a product that supports a worthy cause.
• 87 percent of Americans say they are likely to switch brands to one associated with a good cause, when price and quality are equal.
• * Cone Roper Report

Partnerships and Sponsorships

The campaign and each campaign event offer opportunities for large corporations, small businesses, professional services firms, associations, community service groups, churches and ministries, student groups and individuals to get involved through sponsorships and volunteering.

For information on how your organization can become a campaign partner, please contact Ms. Deborah Chambers, Director of Development by phone at 202-745-7118 or via email at dchambers@missiondc.org.